A visually-impaired woman has filed a class action lawsuit against a prominent women’s running apparel company, alleging its website is inaccessible to blind and visually-impaired users. Nicole Davis lodged the complaint in the United States District Court for the Northern District of Illinois on November 10, 2025, targeting Oiselle, LLC. The lawsuit claims that Oiselle’s website, Oiselle.com, is not designed to accommodate screen-reading software, effectively barring visually-impaired individuals from accessing its goods and services.
Nicole Davis, who requires screen-reading software to navigate online content due to her visual impairment, accuses Oiselle of violating the Americans with Disabilities Act (ADA) by failing to make its website accessible. According to Davis, this exclusion prevents her and others from independently shopping or completing transactions on the site. “The lack of an accessible website means that blind people are excluded from experiencing transacting with Defendant’s website,” states the complaint. Davis attempted to purchase a running hat but was thwarted by numerous accessibility barriers on August 7, 2025. These included incorrect landmark structures and inadequate focus management on the site.
The lawsuit outlines several technical shortcomings of Oiselle.com that hinder accessibility for blind users. It notes issues such as missing alternative text for images, improperly labeled interactive elements, and navigation difficulties due to keyboard-only restrictions. Despite existing technologies that can enhance web accessibility—such as alternative text and resizable text—Oiselle has allegedly chosen not to implement these features. The complaint argues that these failures amount to discrimination under both state and federal law.
Davis seeks a permanent injunction requiring Oiselle to modify its website policies and practices so they comply with ADA standards for web accessibility. She also demands compensatory damages for what she describes as unlawful discrimination against visually-impaired consumers. The lawsuit emphasizes that without court intervention, Davis will continue facing barriers when attempting to shop online at Oiselle.com.
Represented by attorney David B. Reyes of Equal Access Law Group PLLC, Nicole Davis aims to certify this case as a class action under Federal Rules of Civil Procedure Rule 23(a) & (b)(2). This would allow other similarly affected individuals across the United States to join in seeking relief from what they argue is systemic discrimination by Oiselle against those with visual impairments. The case is identified as Case No.: 1:25-cv-13768 in court records.
Source: 125cv13768_Nicole_Davis_v_Oiselle_Complaint_Northern_District_of_Illinois.pdf
