Visually Impaired Plaintiff Accuses Online Retailer House Of Brands LLC of ADA Violations

U.S. District Court for the Northern District of Illinois
U.S. District Court for the Northern District of Illinois
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A visually impaired individual has taken legal action against a prominent online retailer, accusing the company of failing to make its website accessible to those with disabilities. On February 24, 2026, Ashley Bahena filed a class-action complaint in the United States District Court for the Northern District of Illinois against House Of Brands LLC. The lawsuit alleges that the company’s website is not designed to be fully accessible to blind and visually impaired individuals, thus violating the Americans with Disabilities Act (ADA).

Ashley Bahena, who is legally blind and requires screen-reading software to navigate digital content, contends that House Of Brands LLC’s website, oakandluna.com, contains significant access barriers. These barriers prevent visually impaired users from independently browsing and making purchases on the site. “The Website contains significant access barriers that make it difficult if not impossible for blind and visually-impaired customers to use,” states the complaint. Bahena argues that these barriers exclude her and others like her from participating in the growing Internet economy.

The lawsuit highlights several specific issues with the website’s accessibility. It points out that essential features such as alternative text for images, proper labeling of form fields, and keyboard navigation are either missing or inadequately implemented. As a result, visually impaired users are unable to complete transactions without assistance from sighted individuals. Bahena attempted to purchase a necklace from the site but was thwarted by these accessibility issues.

Bahena seeks a permanent injunction requiring House Of Brands LLC to modify its website policies and practices to ensure full compliance with ADA standards. Additionally, she requests compensatory damages for herself and other class members who have faced discrimination due to these accessibility barriers. The lawsuit emphasizes that readily available technology could make websites accessible without imposing an undue burden on businesses.

Representing Bahena is Alison Chan of Equal Access Law Group PLLC. The case is assigned Case No.: 1:26-cv-2077 in front of judges at the United States District Court for the Northern District of Illinois.

Source: 126cv02077_Ashley_Bahena_v_House_of_Brands_Complaint_Northern_District_of_Illinois.pdf


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